Metavers in fashion and luxury: revolution or fashion effect?

Sad fact: The fashion industry is the most polluting in the world!!

A recent study showed that clothing creates 97% less CO2 in the digital world and also consumes 3,300 litres less water per object.

According to Leanne Elliott Young, CEO of the Institute of Digital Fashion, metavers allow creators to get early reactions to sales of new collections, even before creating the physical product. Replacing a physical model with a digital sample during the development phases reduces a brand’s carbon footprint by 30%.

According to Stanley, by responding to the demand to create new virtual worlds, brands could generate an additional $50 billion in revenue by 2030.Many fashion and luxury brands have already taken the plunge. Gucci, Adidas, Nike, Dolce & Gabbana, Louis Vuitton, Balenciaga, Ralph Lauren, Burberry…

With KLONA, it is possible to import and write your own 3D creations as a collection of bags for example, a shop or a showroom in order to put online in the metavers, products that are not yet sold in stores. This will allow you to detect its potential by analyzing the NFT sales that will be made in this virtual world.

Since the beginning of the year, NFT sales have reached $137.5 million. Fashion and metavers therefore have a bright future ahead of them.